Paper short abstract:

The objective is to analyze the street art scene of Montevideo, taking as keystones the role played by social networks in the processes of creativity of these artists.

Paper long abstract:

This exposition comes from the research currently being carried out in the framework of the PhD in Management of Culture and Heritage (University of Barcelona). This project is centered on the processes of creativity and the dynamics of valuation of urban artists in Montevideo and Barcelona. The objective is to analyze the street art scene of Montevideo, taking as keystones the role played by social networks in the processes of creativity of these artists.

New technologies have been the most important communication tools for the reproduction of street art today (time of postgraffiti) in cities around the world.

Internet has had an important role in spreading massively street art, especially considering how fleeting some of this works may be when displayed in the public space (parks, monuments, buildings, walls, etc.). One of its main roles is the ability to transcend the city where the work the boundaries of the local are difusse.

Immediacy allows the Internet to grant street art the possibility of being located in a closely interconnected and homogeneous international scene. The massivness of Internet as a space for communication has made possible to get to know artists and artworks from all the corners of the world in a very short time.

Special focus will be given to the scene of the street art in Montevideo, as an emergent Latin-American city of this creative expression. In 2013 the city of Montevideo was designated as the Latin-American Capital of Culture by the Union of Capital Cities of Iberoamérica.