Paper short abstract:

My presentation is based on an event which received wide coverage in the Estonian social media. The phenomenon is interesting primarily as an example of new type of social behaviour, taking place in the internet communication.

Paper long abstract:

The Anti-Counterfeiting Trade Agreement started drawing wider attention in Estonia in January-February 2012. News of furious speeches and demonstrations during meeting all over the world had, of course, reached us. As in other countries, Estonia also held demonstrations in protest of ACTA. Appeals to people to come out and express their opinion were made in social networks, where different communes were created. But the attributes used in demonstrations were inspired mostly by the well-known Estonian politicians' speeches. Incidentally, the case grew out of the utterances of prime minister's on topics very important for young people, namely everything internet-related. Politicians have caught on to the influence of the web and use various opportunities to broadcast their opinions and conduct political lobby work. There are also some public persons who do not restrict their unique wording habits to the blogosphere or social networks, but use it also when communicating with public. This makes one wonder why they try to wriggle out of a problem by claiming that a statement was only spontaneous reaction and there's no need to amplify it by the media. The media can turn something someone has said in the blogs, social network etc., into a news piece that can generate lively discussion. This allows us to take more and more seriously the fact that the digital age has brought us a disappearance of limits and wider public disclosure.