Paper short abstract:

Today the sensory landscape is becoming a feature of the regionalisation process that is currently under way, in most of Europe. In this process, food can look like a powerful incentive to rebuild and reinventing today's European regions.

Paper long abstract:

Today's European regions are being made accessible and meaningful through their flavours. Different regions are makingd cooking stews. People are tasting, discussing and having opinions about food in a way that is entirely new.

The sense of taste and taste preferences play a strikingly important role in the modern regionalisation process. But the modern regions and their meanings are inevitably vague. What it means and will mean, what moral landscape will eventually unfold, remain unknown. Food thus becomalisation process is due to its ability to express a "commenced reality". In other words there is a banal connection between food, the mouth and language.

In the presentation I will discuss empirical studies of three empirical cases, all Food Festivals in three different parts of Europe and European regions. The presentation will therefore be based on empirical studies of fieldwociated with sensuality, place and regionalisation.