The tourism creates ethnografic landscapes. In this sense ethnography becomes a means for changing the places into "ethnographic commodities". This process, the touristification of the ethnography, engages local people and can involved the ethnographer.
One of the great interests of tourists is the search for cultural difference is the typical heritage of the region or the place they visit. Through these interests, in the European context, the countryside visitors usually have a a romantic vision of the ethnographic subject. Usually when this occur the place and the people of the destination take an active role in making tradition or become more 'ethnographic'. This means that the relation with tourism produces places. The people of those places take their vision places and adjust or reorder their place, their memories or their story in a merchandising way - an ethnographic reification. Through these processes, the 'adequate' material or immaterial culture is chosen and negotiated. Who chooses? What is chosen? How is it done? What are the practical proposals and meanings? How are the locals and tourists involved? The understanding of the identity reconstructions is done by taking into account the actors or practices involved, or negotiated with or for tourism. Sometimes, in the place of 'the other' we find the ethnographer and his/her authority. It becomes a triangle reconstruction: local people, tourists and ethnographer. In this sense, Malcolm Crick's analysis can not be ignored.