Accepted paper:

Panel member


Simon Pulman-Jones (GfK )

Paper short abstract:

Simon is a business anthropologist with over twelve years experience of developing and growing the human-centred innovation offer of major global professional services companies.

Paper long abstract:

From 2000 to 2004, he worked for Sapient Corporation in the US, on the leadership team of its pioneering Experience Modeling capability. Since 2004, Simon has been responsible for the growth and development of the human-centred innovation capability of global market research and business information agency, GfK. His role at GfK now includes responsibility for coporate r&d, with a particular focus on the integration of digital and other emerging technologies within GfK's business.

Simon received his PhD in Social Anthropology from the LSE in 1996. His doctoral research was set in a therapeutic unit for children with acute emotional and behavioural difficulties, at the Tavistock Clinic in London. From 1997 to 2000 he was a founder member of the London Business School Future Media Programme, a leading research centre on the impact of the internet on consumption and business. Before studying anthropology Simon worked as documentary film cameraman and producer.

panel P07
Anthropology in business: a retrospective and prospective view