Accepted paper:

Opening remarks and panel moderator


Simon Roberts (ReD Associates)

Paper short abstract:

Simon is a leading business anthropologist whose work over the last decade, with global businesses and policy making organisations, has centred on ageing, technology, media and innovation. His doctoral research focused on the satellite TV revolution in mid 1990s India, after which he established Ideas Bazaar, the UK’s first ethnographic research consultancy. Between 2005-2011 he ran a R&D lab for Intel in Dublin, dedicated to ageing and healthcare. His team of researchers, designers and technologists worked globally to identity product and service opportunities in an ageing world. During that time, Simon was seconded to Raceonline 2012 where he wrote a strategy report for Martha Lane Fox, the UK Digital Champion, on older people and the internet. His work as a business anthropologist has been covered by, amongst others, The FT, The Daily Telegraph, Marketing Week and BBC Radio 4’s Shop Talk programme. Simon is married with 3 children and lives in London.

Paper long abstract:


panel P07
Anthropology in business: a retrospective and prospective view