Accepted paper:

Analysis of corporate citizen's CSR case in terms of national culture protection

Authors:

Weihua Liu (China social work)

Paper short abstract:

Enterprise's behavior, products and services, are changing the earth's environment. Some of Chinese corporate citizenships have played a good role in protecting traditional culture while developing their business. This paper will share and analysis some of these cases.

Paper long abstract:

Enterprise, as main economic body, play important role in main areas. Their management behavior, products and services, are changing the earth's environment, ecological conditions, and changing human's traditional life styles and community. Chinese economy has been fast growing for near 30 years, rapid development of industry caused a lot of negative effect to environment and traditional culture, however, some of Chinese corporate citizenships have play a good role to protect traditional culture while developing their business. This paper will share and analysis some of these cases. As the integrated of society, production and inhabit of minority were vanish since they can't satisfy the demand of the market. The traditional nationality and local knowledge and customs is quickly disappearing, protect the ethnic culture diversity is imminent. In recent years, many excellent corporate citizens regarded protection of national culture as their own duty. This article through the analysis of the three best practice case, corporate citizen in the ethnic culture protection of positive contribution.

panel P105
Enterprise development and traditional society and culture (Commission on Enterprise Anthropology)