Accepted paper:

Chinese old brand enterprise: cultural preservation and urban development

Authors:

Jijiao Zhang (Insititute of Ethnology and Anthropology, Chinese Academy of Social Sciences)

Paper short abstract:

When we talk about “city development, preservation, and hospitality”, don’t forget to discuss Chinese old brand enterprises.

Paper long abstract:

The urban system in most countries is influenced by market forces and enterprises. Cities that produce goods and services that are in demand and attract people to live in them will have faster growth than those that do not. Nowadays, China is called an emerging economy in the world. In fact, China has a long history of business tradition for thousands of years. Especially, Chinese Old Brand Enterprises are those inherit Chinese traditional culture and bear unique techniques, products, and services in their operations. When we talk about “city development, preservation, and hospitality”, don’t forget to discuss Chinese old brand enterprises. These enterprises, labeled with distinctive historical character, enjoy high reputation and wide recognition, are very important parts of urban cultural preservation and economic development.

panel P105
Enterprise development and traditional society and culture (Commission on Enterprise Anthropology)