This session aims to reflect on the global homogenization paradigm based on the discussion of the process of organization/community building; and impacts of migration of culture on shared values, beliefs and human relations.
With the increasing flow of goods, commodities and money across cultural borders nowadays, the dividing line between home country and overseas markets, center and peripheral has became more ambiguous. The concept of global homogenization has been used to explain such situation; however, it is significant to reexamine this paradigm since it might overlook the importance of cultural differences in the local context. This session analyses local reality in various organizations such as companies, non-profitable organizations, educational institutions and government institutions, and social communities. Besides the discussion on the organization/community building process, this session also aims to show the picture of how local people react towards this based on their own beliefs and interests in order to explore the dynamics of cultural differences.