Econ35
Tourism in Africa: new hopes, old stereotypes? [CRG Africa in the World]

Convenors:
Stefan Schmid (Goethe University Frankfurt )
Mayke Kaag (African Studies Centre Leiden)
Stream:
Economy and Development
Location:
50 George Square, G.01
Wednesday 12 June, 8:45-10:30
Wednesday 12 June, 10:45-12:30

Short abstract:

This panel investigates the role of tourism in the economic development of African states and communities, and the social benefits and problems this produces, as well as the marketing strategies of African states in emerging tourist markets and encounters with these new categories of clients.

Long abstract:

Tourism is widely regarded as one of the sectors with the highest economic potential for many African countries. Whereas before, only a handful of "key players" like Botswana, Tanzania, or South Africa have envisioned a proper tourism strategy, we currently also witness a wave of new tourism development plans in countries like Malawi, Mozambique or Uganda. The hope in promoting tourism is reinforced by the mass emergence of new clients coming from Asian and Arab countries. On the ground, these new clients do not only create enthusiasm, especially when it comes to social behaviour and environmental consciousness. Looking at the tourism strategies of African countries themselves one might ask if anything has changed in the image Africa wants to promote world-wide: a continent with vast herds of wildlife in an untouched nature, beautiful sunsets and people happily living their traditional and photogenic lifestyle. We are looking for contributions that investigate the role of tourism in the economic development of African states, regions, or communities, and the social benefits and problems this produces. This could entail all forms of tourism - safari, hunting, cultural and eco-tourism. We particularly welcome papers focusing on encounters with tourists coming from Asia, Arab and Latin American countries, and papers focusing on the tourism marketing strategies of African states in these regions. This panel is organised in conjunction with the panel 'African Global Travellers: (dis)connections, policies, and imaginations ', both convened by the AEGIS CRG 'Africa in the World'.