Paper long abstract:

The "typical" feather crown indicates for everybody that this small poster features a Native American's head in red colors; the German sentence below the drawing says: "They failed to fight in-migration, and now they live on reservations." Towards the end of the 21st century's first decade, neo-nationalism and extreme right-wing populism clearly have re-organized their rhetorical and ideological outfit. The present paper discusses through examples from German-speaking cases in Switzerland and Austria how this is enacted by visual and linguistic means. It will be argued that "Inlaender" (lit. the autochtonous, the indigenous) and "Heimat" (homeland) are crucial conceptual tools in this endeavor. This activates and manipulates fears that are understandable and as such often realistic, in order to re-direct and channel them towards a re-defined sense of nationhood under the threat of siege and crisis. Salvation from crisis is offered through visions of the return of the indigenous.