In recent years, anthropologists have become increasingly involved in applied health research, whether as academics, government employed researchers or those in the private sector. Anthropologists working in health have been involved in a vast range of enterprises, including responses to humanitarian crises, debates about novel healthcare technologies or interventions and exploration of 'public' involvement in research and healthcare which might reflect broader crises about power relations in health and illness. This workshop will explore how applied anthropology responds to crisis and innovation in health and medicine, and how anthropologists have reformulated or re-imagined themselves and their work in response to increasing demand for applied research. There is now a solid history of discussion about the application of anthropology to health, and this workshop will aim to update such discussion in light of current work. Questions might also arise about the degree to which applied anthropology is creating and recreating its own crisis by focusing attention on concerns about applied research. Papers in this panel might address the use and defence of ethnographic methods in applied research, and the growing role of interview and multi-method approaches. Papers might also explore the roles of reflexivity and creativity in applied research and the issue of anthropology's identity as one of many disciplines working applied fields. In addition, papers might address ethical concerns that might arise during involvement in applied health or medical research projects. The panel welcomes submissions from those working in any sector that relates to applied health research.