Expectation and satisfaction, appeal and desire, projection, caricaturisation and self-exotisation: how are these forces and processes managed, harnessed, organised and structured - if at all - by those involved in the tourists' gaze and the tourists's desires?
Expectation and satisfaction, appeal and desire, projection, caricaturisation and self-exotisation: many of those involved in attracting tourists imagine and envisage the tourists' wants and desires, and they try to shape and slant the tourist encounter accordingly. They project an image of their own culture into the imagination of their potential visitors; they aspire to control the tourists' gaze and tourists' desires, and to give them the spectacle that they think that the tourists want.
This panel seeks to explore the complexities of this interplay between tourist provider (controversially known as 'the host') and the tourist recipient ('the guest'). How do guests imagine and how are they imagined? What does this imagining do for the hosts? Does it turn them into 'autoOrientalised' versions of themselves? Or authors of their own culture and destiny? How are processes and products harnessed and utilised in this ethereal and fantastic interplay (when notions of indigeneity or authenticity come to the fore in novel and sometimes unusual ways)? How successful or unsuccessful are attempts to anticipate the desires of visitors? And how are the desires, anticipations, imaginations and expectations connected with power, authority and empowerment? We welcome papers which use tourism materials and experiences to think through some of the above.