(P105)

Enterprise development and traditional society and culture (Commission on Enterprise Anthropology)

Location 101b
Date and Start Time 16 May, 2014 at 08:30

Convenor

Jijiao Zhang (Insititute of Ethnology and Anthropology, Chinese Academy of Social Sciences) email
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Short Abstract

Enterprise development is not only based on its investment, technology and marketing, but also depended on the local society and culture.

Long Abstract

Many people realize that enterprise development is based on its investment, technology and marketing, but few people know that enterprise development is also depended on the local society and culture. So, we need to pay more attention to the relationship between enterprise development and the ethnic culture or local traditional society. We would like to invite 6-10 scholars & students from both developed countries like Japan, South Korea, Singapore, USA & EU and developing countries like P. R. China, Malaysia, Thailand, India, South Africa and so on. Their research papers would show the existing value of anthropology for the contemporary world.

Chair: Jijiao Zhang

This panel is closed to new paper proposals.

Papers

Chinese old brand enterprise: cultural preservation and urban development

Author: Jijiao Zhang (Insititute of Ethnology and Anthropology, Chinese Academy of Social Sciences)  email

Short Abstract

When we talk about “city development, preservation, and hospitality”, don’t forget to discuss Chinese old brand enterprises.

Long Abstract

The urban system in most countries is influenced by market forces and enterprises. Cities that produce goods and services that are in demand and attract people to live in them will have faster growth than those that do not. Nowadays, China is called an emerging economy in the world. In fact, China has a long history of business tradition for thousands of years. Especially, Chinese Old Brand Enterprises are those inherit Chinese traditional culture and bear unique techniques, products, and services in their operations.

When we talk about “city development, preservation, and hospitality”, don’t forget to discuss Chinese old brand enterprises. These enterprises, labeled with distinctive historical character, enjoy high reputation and wide recognition, are very important parts of urban cultural preservation and economic development.

Development strategy in the northern state of Jalisco from the institutional perspective

Authors: José G. Vargas-Hernández (University Center for Economic and Managerial Sciences, University of Guadalajara)  email

Short Abstract

The regionalization process in Jalisco occurred in the nineties leading to the decentralization of regions and formulating a regional development plan for each of them.

Long Abstract

Currently, despite the measures taken to establish regional plans, it appears that there are disparities in regional development, being the most affected, the North Zone of the State. The aim of this paper is to analyze a key factor, the ratio of the institutions with the development of the Northern region of the State of Jalisco, with a brief analysis of the role of institutions from economic, political and social perspectives. The method used is a review of the existing literature on institutional theory and the development of the Northern Zone of Estado. It concludes by stating as a strategy to promote the development, evaluation and strengthening of the institutions involved in this process.

Keywords: Development, regional development institutions, region, northern state of Jalisco.

JEL: D02, O43, R11, R58

A Chinese azalea blooming in Africa: an economic ethnographic study of a China-Zimbabwe joint venture

Author: Lin Shi (Minzu University of China)  email

Short Abstract

This paper documents and analyses from the perspective of economic anthropology, how a private Chinese company dealt with new issues such as indigenization in Zimbabwe, and integrated the company's culture with Zimbabwe culture.

Long Abstract

In 21st century, there have been more and more Chinese companies eager to go abroad and started their process of internationalization, encouraged by the Chinese government's policy of "going out". At present, more than 2000 Chinese companies made investment in over 50 African countries. The focus of this article is about the cultural adaption of Chinese companies in Africa. The author documented and analyzed from the perspective of economic anthropology, how a private Chinese company dealt with new issues such as indigenization in Zimbabwe, and integrated the company's culture with Zimbabwe culture. This in-depth case study contributed a new thought of the internationalization and localization of Chinese companies abroad.

Analysis of corporate citizen's CSR case in terms of national culture protection

Author: Weihua Liu (China social work)  email

Short Abstract

Enterprise's behavior, products and services, are changing the earth's environment. Some of Chinese corporate citizenships have played a good role in protecting traditional culture while developing their business. This paper will share and analysis some of these cases.

Long Abstract

Enterprise, as main economic body, play important role in main areas. Their management behavior, products and services, are changing the earth's environment, ecological conditions, and changing human's traditional life styles and community. Chinese economy has been fast growing for near 30 years, rapid development of industry caused a lot of negative effect to environment and traditional culture, however, some of Chinese corporate citizenships have play a good role to protect traditional culture while developing their business. This paper will share and analysis some of these cases.

As the integrated of society, production and inhabit of minority were vanish since they can't satisfy the demand of the market. The traditional nationality and local knowledge and customs is quickly disappearing, protect the ethnic culture diversity is imminent. In recent years, many excellent corporate citizens regarded protection of national culture as their own duty. This article through the analysis of the three best practice case, corporate citizen in the ethnic culture protection of positive contribution.

Comparative research on development of ramen enterprises in China

Author: Ming Chen  email

Short Abstract

Though ramen are main product of both restaurant, Japanese AJISEN Ramen Enterprise and Chinese LANZHOU Ramen (Moslem family restaurant) are very different developing way in China.

Long Abstract

Comparing with different development of Ramen Enterprises in China, the paper discovers that is very different developing way of AJISEN Ramen Enterprise and Chinese LANZHOU Ramen(Moslem family restaurant). Ajisen (China) Holdings Limited (stockcode: 0538) is one of China's largest fast casual food restaurant chainoperators and the sole franchisee of Japan's Ajisen branded restaurant on the mainland and in Hong Kong. After more than a decade of rapid growth, Ajisen (China) is today a major enterprise with more than 10,000 employees, and over 600 stores across 120 major cities. Building on their strength in areas such as brand positioning,product range, customer service and superior dining environment.Therefore fast development of Ajisen Ramen gain much advantage form Chinese Opening Policy.While LANZHOU Ramen (Moslem) consist of many ten thousand restaurants, most of them who come form Qinghai Hualong are Moslem family restaurant.Their development have greatly changed the survival status of the ethnic minority immigrants on migrant and business people in the urbanization process of china.They received great benefit form Chinese Reform Policy.

Overseas ethnography of Chinese perspective

Author: Yanzhong Wang (Chinese Academy of Social Sciences)  email

Short Abstract

Today, China’s ethnologists and anthropologists put forward to strengthen overseas ethnography.

Long Abstract

In the past (1920-1980), China's ethnologists and anthropologists have done their field work mainly in China from. With China's growth (1980-2013) , more and more ethnological and anthropological researchers did overseas ethnographies. Today, China's ethnologists and anthropologists put forward to strengthen overseas ethnography, which is significant need of Chinese ethnological and anthropological development. This is a new development trend in Chinese ethnology and anthropology.

The construction of the culture of liquor by enterprise in China

Author: Ye Tao (Shandong University)  email

Short Abstract

The construction of the culture of liquor by enterprise in China: case study about Qufu Confucius Family Liquor Co., Ltd.

Long Abstract

The management of enterprise often goes with the cultural elements beyond the scope of simple commodities. The case of Qufu Confucius Family Liquor Co., Ltd .offers a pattern utilizing the factors on the Confucian Culture to extend the area of public space. This paper gives a picture about it in the perspective of representation and practice, especially on its building of the museum of liquor, the showing of the ritual of preservation, and participation to the ritual of Kongzi worship in China.

Social-cultural values in Chinese advertising

Author: Jiaxi Zhang (Canada International College)  email

Short Abstract

This paper gives an insight into Chinese social-cultural values and what role they play in advertising.

Long Abstract

Advertising in business is a form of marketing communication. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.

This paper gives an insight into Chinese social-cultural values and what role they play in advertising. Today's social-culture is made up of meanings between consumers and marketers. These meanings depict signs and symbols that are encoded in everyday objects. For example, in advertisements, men are more likely to be shown advertising cars or business products, while women advertise domestic products. In this paper, Examples of Chinese and international advertisements published in China are analysed and findings show that culture does play an important role but the necessity of intercultural marketing in today's business world is still undervalued.

Institutional entrepreneurship: the promoting of ethnic medicine clinics and private hospitals in Qiandongnan prefecture in Guizhou, China

Author: Xiaomin Zhang (Institute of Ethnology and Anthropology, CASS)  email

Short Abstract

From a case study to explore the urgency in transition period in China, of institutional entrepreneurship to utilize all types of resources, in this case, the ethnic medical talents.

Long Abstract

From a case study to explore the urgency in transition period in China, of institutional entrepreneurship to utilize all types of resources, in this case, the ethnic medical talents.

In the case of institutional entrepreneurship by the prefecture, ethnic folk doctors were trained and examined, those who passed the exam successfully got the Medical licensing to be an ethnic doctor within the prefecture. Ethnic Private hospitals built up from scratch. Otherwise, according to the law of "People's Republic of Medical Practitioners" implemented from May 1, 1999, its provisions for examination and education level would prevent many ethnic doctors from taking part in the exam or passing the examination, which means that they cannot be a doctor any more or their practice of medicine would be illegal. The motivations, process and results of institutional entrepreneurship are discussed.

This panel is closed to new paper proposals.