The value of bilateral trade between China and East African countries rose to US$3 billion in 2010. The main objective of the proposed paper is to assess the sustainability of partnerships developed between Chinese and East African companies. The proposed project zooms in on Tanzania and Zambia to assess what the characteristics of these Chinese-East-African partnerships are. Subsequently we will study the evidence concerning the way these partnerships dealt with issues like labor and environmental legislation. The main research questions are:

1. Which Chinese companies are active in Tanzania and Zambia and in which sector?

2. What are the effects of partnerships between Chinese and East African firms on the economic growth and development of the East-African countries in general and on Tanzania and Uganda in particular?

3. What is the government stands on the partnership experience with China?

4. What is the positive and negative impact of China's presence in East Africa?

Malaysia is a plural society that attained its independence in 1957. The colonization process had left the three main ethnic groups in the country achieved different level economic accomplishment. The politic of power sharing practiced since its independence had failed to address the problem of economic imbalance between different ethnic groups. The outburst of a racial riot in 1969 had impacted upon the political structure of this nation. The ascendance of an ethnic-hegemonic state initiated by UMNO has provided a solution to this economic imbalance. Consequently, the political elites of UMNO have applied state intervention to address the economic predicament of the Malays. This policy of affirmative action is realized through the efforts of Government Linked Companies(GLCs). However, this endeavor has encroached upon the economic interest of the Chinese community.This paper aims to examine the relationship between GLCs and Chinese business groups as well as how it impacted the Chinese business.

Japanese AV is very influential in many Asian countries and areas, including China mainland. Because buying pirate CDs or downloading free videos from internet has been main method for male audience to consume AV products, AV production companies cannot get considerable profits through their products, although many an AV actress has become well-known in China mainland. With Japanese AV industry's depression and China economy's rise, Japanese AV companies now regard China mainland as a potential huge market and has begun to develop business strategies there. However, as a new phenomenon occurred in recent years, the business activities of Japanese AV companies in China mainland have rarely been discussed in academia.

Through field work and individual in-depth interviews, this paper aims to explore how a Japanese AV company cooperates with local company and local internet media to promote actresses and burnish actresses' image in China mainland with a typical example of Aoi Sola, an AV actress who has gained amazing popularity and has become more and more acceptable by china mainstream media and internet users. We can find that the Japanese AV company achieved Aoi Sola's image transformation from obscenity to decency and from margin to mainstream through targeting on China's emerging middle class and overcoming obstacles of social morality and government censorship. Aoi Sola's image-building process in China mainland implicates the possibility of cross-cultural business after a better understanding of cultural context and the changing social structure of other countries.

The present paper tends to represent an entrepreneurial initiative by the indigenous women in India for their financial sustainability which would seek not only to encourage indigenous women' financial development but would also promise to preserve their cultural sustainability, sustainability of their social identity, rejuvenate their traditional knowledge and would lead towards an eco-fabulous environment. The present paper answers three key questions - how to protect the right to access of tribal women over the forest resources? How to sustain their unique socio-cultural identity and intellectual property rights in a globalized world? How to provide them a direction towards the achievement of financial sustainability? The art of plucking Sal leaves and giving them shape into beautiful plates and bowls is a unique knowledge among the tribal women in eastern region in India. Such kind of tribal art was quite famous in the past, which is gradually becoming obsolete in due course of industrialisation and modernisation. This indigenous entrepreneurship model is going to be unique and will differentiate itself from any other entrepreneurship ideas because it will portray how the indigenous knowledge, practice and skills by using non timber forest resources, can be shifted to an important source of economy among the indigenous people in a certain region in India. The present paper is a framework which theorizes that the marginalised section with the help of their own knowledge base can develop a self-sufficient enterprise to achieve their economic sustainability and their right to access over forest resources.

In 2006, Ministry of Commerce of the People's Republic of China started to implement "the Project of Revitalizing Chinese Old Brand Enterprises" and released the first list of Chinese Old Brand Enterprises. In 2011, the second list of Chinese Old Brand Enterprises was released in order to promote their development. According to China's Ministry of Commerce, Chinese Old Brand Enterprises are those inherit Chinese traditional culture and bear unique techniques, products, and services in their operations. These enterprises, labeled with distinctive historical character, enjoy high reputation and wide recognition. Why these enterprises can survive? Because of their intangible cultural heritage, brand equity or cultural deposit? Will they survive in the future?