The underground is linked to the underground culture. London Underground, as an old business, has been becoming a unique public transport to spread multicultural practice and multi- language communication from residents in United Kingdom, domestic and foreign tourists across London to offer a huge array of audiences.

London Underground, opened in 1863, with over four million passenger journeys a day, is the oldest one in the world. It has 275 stations and 402 kilometres of track, and is regarded as the second largest metro system in the world after Shanghai Metro system of China.

The Culture of London Underground is reflected as follows. The design of London Tube Map is widely accepted by the Londoners and visitors, and has become an underground culture symbol in the world. The Art on the London Underground has won global acclaim to an international award for culture on a public transport system. Multicultural exhibitions have been held on the London Underground, in which different style of architecture are seen due to different times of railway construction. The paintings were put on the wall, films were produced and allusions were broadcasted inside the London Underground, furthermore, the passengers are reading books as well as newspapers while taking the underground.

London Underground has promotes the cultural practice on public transport, and the culture helps the passengers share the communication of multi-language skills and multi-cultures and customs. This paper aims to study the influences of the Culture of London Underground and its inspiration to city culture development.

In this paper, the authors claim that high reputations, brand equity and cultural elements these enterprises bear can be recognized as their core competence that has helped their survival in the past.Nowadays, in order to maintain a constant development, it would wise for them to integrate their core competence into their operations systematically and adopt value chain management. At the same time, a clear sense of their core competence, development strategies, core business optimization would be of help to improve their core competence. In a word, sustainable development of Old brand Enterprises lies in the improvement of value chain management based on their core competence.

Health care (YANG SHENG) concept is a great part of Traditional Chinese Medicine culture. Ancient theory on "preventive treatment of disease " in Huang Di Nei Jing—— Huang di's Canon of Medicine, is an important principle. "Tian Ren He Yi" , theory that man is an integral part of nature, "Yin Yang" and The meridian-collateral theory are the other important principles to guide the health practice. According to this theory, healthy products'nature should be following the principles, for example, for different seasons, people should have different kind of health products and the twenty-four solar terms see the more detailed change of the nature and health care follows and health products change with it. Old Brand Stores utilize the theories well to promote series of health food and products successfully.

this paper looks into old brand enterprises in China from the perspective of social reponsility, with stakeholder analysis, and distinguishes the development of social responsibity of this kind of enterprise into 4 categories according to the responbilities they carried out. in conclusion, the author proposes some suggestions on how to improve CSR practices of old brand enterprises including CSR reporting and information disclosure.

The great challenge Chinese old brands facing is mainly the combination of traditional culture and new technology. Chinese old brands combine tradition and modern, firstly tradition technologies have both advantage and disadvantage, secondly most old brands are in competitive fields, thirdly the combination of the inheritance of traditional technology and culture, and modern technology does not decrease the value of traditional technology, last old brands have taken process to create and apply new technology. Above all, this work analyses several cases which have taken progress. This work tries to approve that several factors play important roles in the innovation of new technology, such as talents, finance and culture. For revitalization and development, old brands should pay more attention on talents, finance and culture.